20 greatest SaaS pricing pages it’s good to study from – Proseoagent

Your pricing web page is crucial web page in your SaaS web site. Make it too advanced and guests will bounce. However make it too easy, and also you threat underselling your self on the best changing web page in your web site.

All through my advertising and marketing profession, I’ve had the chance to work with many various SaaS corporations. From main SEO at Webflow and experiencing a small startup flip right into a multi-billion greenback firm to consulting with a number of SaaS corporations and serving to them drive extra conversions to their web sites from natural search, I’ve seen all of it.

Once I look into each SaaS firm’s conversion information, I see that the most effective SaaS pricing pages are often the top-converting pages on their web site.

I imply, it is sensible.

Earlier than individuals resolve to make use of a product, they’ll test how a lot it prices.

So as a result of that is such an essential step in a buyer’s shopping for journey, it’s good to pay shut consideration to the right way to design your touchdown web page.

And by design, I don’t simply imply how the web page appears to be like. I imply your pricing model, copywriting, and supporting sources that tackle a possible buyer’s questions or considerations.

On this article, I’ve personally gone via 20 of my favourite SaaS pricing web page examples. We’ll take a look at what makes these pages nice (and what a few of them can enhance on) so you may stroll away from this text understanding the right way to maximize conversions in your pricing web page.

Earlier than we dive straight into the record, I need to go over some essential particulars about pricing pages.

Why have a pricing web page?

Having a pricing web page that’s clear and straightforward to grasp in your SaaS web site is essential to driving conversions and getting web site guests to show into paying clients.

Some SaaS companies, particularly people who lean extra on the enterprise facet, wish to gatekeep their pricing. However This may occasionally not all the time be the most effective pricing technique.

As I discussed at the start of this text, pricing pages typically are typically the best changing web page on a SaaS web site. Which means that the pricing web page is often the final web page in your web site somebody visits earlier than they resolve to develop into a consumer of your SaaS product.

So if there’s any time you may catch somebody’s consideration to persuade them to develop into a buyer, it’s in your pricing web page.

I point out this in my article about SaaS content marketing, however clients undergo a purchaser’s journey. And once they get to the “backside of the funnel” they’re in a most conscious state. That is the state simply earlier than somebody decides to make use of your product or go together with a competitor in your trade.

Key phrases like “[your brand name] pricing” are what individuals search in Google once they’re evaluating you with different options, so on this most conscious state {that a} potential buyer is in the place it’s good to make a fantastic impression.

I additionally go into a lot better element on this in my content marketing course for SaaS corporations.

So, let’s discuss the right way to make that nice impression by designing a web page that units you aside out of your rivals.

How do you design pricing pages?

Designing your SaaS pricing web page goes past simply the way it appears to be like. It’s all about having the proper mix of pricing tiers that don’t overwhelm guests, whereas additionally giving them simply the correct amount of knowledge they want to enroll in your product.

Let’s go over some methods to create the most effective pricing web page on your SaaS web site.

Frequent SaS pricing web page construction I see

As you get into the 20 examples beneath, you’ll discover that lots of the pricing pages from well-established corporations observe an identical format. And it’s not secret as to why they observe this format.

Success leaves clues, so learning the SaaS corporations which have reached unicorn standing can provide us a basic path of how we should always strategy our SaaS pricing web page. These corporations have enormous advertising and marketing groups which have persistently A/B examined their pricing pages, so chances are high they discovered what works.

All we now have to do is reverse-engineer it!

Okay, right here is the overall format I see from prime SaaS corporations:

A convincing headline, with supporting textual content.
Usually, 1-4 completely different pricing tiers — every with clear function specs so customers can discover a plan for his or her particular use case.
A piece with some kind of social proof to indicate different corporations are current clients and love the software. This may be within the type of buyer logos or precise testimonials — the extra the higher.
A desk that compares all of the pricing plans collectively so guests could make the precise buying choice.
In case you have a freemium mannequin, typically there’s a CTA (name to motion) to enroll in free that helps break up the completely different sections on the web page.
An FAQ part that addresses any questions potential clients have. (Getting in touch together with your buyer assist workforce may be a good way to know what questions and solutions to record on this part.)
A last CTA on the backside to both join a free account or get in contact with an actual particular person in your workforce to reply any questions.

As you may see, there’s so much that goes on a pricing web page. However it’s really pretty easy.

In a earlier version of my e-newsletter, I went over the seven questions each touchdown web page ought to reply. Whereas that version was geared extra towards your homepage and different basic touchdown pages, I do consider it may assist with pricing pages as properly. You may check it out here if you wish to give {that a} learn.

Build belief via nice design

Moreover having the seven key parts listed above, your pricing web page must also have a clear UI (consumer interface). The web page ought to give your model a premium and high quality really feel.

The examples I’ve listed beneath, particularly the primary few, do a fantastic job of this.

Folks in the present day anticipate nice design, it’s not only a good to have anymore. The bar has been raised.

Don’t be a kind of SaaS web sites with a clunky design that makes it appear like it hasn’t been up to date since 2010. Nice design issues — so much.

Simply don’t go overboard with it. Make it look clear, however make it easy sufficient to navigate and perceive.

Relying in your SaaS pricing mannequin, you might need interactive parts like sliders or animations. You’ll additionally almost definitely have a number of pricing tables. So ensure that these are designed in a technique to delight your web site guests. (I’ve a number of of those examples beneath.)

Give choices (however not too many)

And lastly, much less is extra. Don’t have too many pricing tiers or summary design parts in your web page. You may threat choice fatigue and simply total choice paralysis once you give customers too many choices.

There’s a fantastic examine on this idea known as The Jam Experiment if you wish to test it out. The conclusion of that examine confirmed that when individuals are offered with too many choices, they not solely have a tougher time deciding what choice to choose however they’re additionally much less glad with the choice they do find yourself making.

In the long run, it creates a extremely dangerous consumer expertise.

So, much less is nearly all the time higher.

The one time you’d need to give many choices is when you create customized options for enterprise clients, and your target market wants numerous data — and particular wants — earlier than they’ll make a buying choice.

However generally, simplify your pricing structure if you wish to create an efficient SaaS pricing web page.

Alright, now let’s get into the great things and begin taking a look at some examples of the most effective SaaS pricing pages from actual web sites.

20 greatest SaaS pricing web page examples it’s best to study from

Listed here are my prime picks for the most effective SaaS pricing pages:

Alright, let’s take a look at every of those pricing pages.

1. Auth0 pricing

Web page constructed with: Customized React code

The primary web page on our record is Auth0’s pricing web page. Based in 2013, Auth0 is a B2B SaaS platform that permits companies to create authentication and authorization options inside their merchandise.

It’s a product that sells to very technical individuals and in addition giant companies, so that they should be very clear in how they convey their product.

Their pricing web page takes a mix of many various parts, which is why I included it first on this record.

They’ve a slider, completely different pricing tiers, and even a toggle to modify between B2C or B2B — two completely different units of purchasers they’ve.

As you scroll down, you’ll additionally see clear social proof with firm logos, a function comparability desk, and a complete FAQ part.

Should you’re a SaaS startup that sells to a number of completely different ICPs, and you’ve got a posh pricing mannequin, Auth0’s pricing web page is certainly one to take a look at.

2. Prismic pricing

Web page constructed with: Customized React code

Prismic is a headless web site web page builder based in 2013. They’re a fantastic instance of a SaaS web site that comes throughout as playful, whereas additionally sustaining a clear {and professional} design.

Their pricing web page is one which many SaaS corporations observe. They’ve a freemium choice together with a number of paid plans, and an enterprise plan.

What makes Prismic actually fascinating is that they initially strive to not overwhelm their guests with too many pricing choices. At first look, you see 4 pricing tiers, with solely two of them being ones that provide you with a transparent value.

However when you hover over their free plan, the desk extends to indicate a number of extra lower-tired paid plans when you want extra customers.

It’s a extremely sensible transfer. So you probably have completely different pricing plans that alter solely on the variety of customers you could have, and don’t need to overwhelm guests with numerous additional pricing tables, it is a nice instance to take a look at.

3. Vercel pricing

Web page constructed with: Vercel

Vercel is a front-end developer framework that permits programmers to construct customized consumer interfaces and web sites shortly.

I completely love Vercel for example of a fantastic SaaS web site. They achieve this many issues proper outdoors of simply their pricing web page.

Vercel’s B2B SaaS marketing strategy is targeted so much on natural development and so they make investments a ton into their SEO initiatives, and it exhibits of their web site site visitors:

[image of traffic]

It’s an instance of a sort of web site that I’m going over in my course.

However outdoors of their nice advertising and marketing web site, their pricing web page is finished so extremely properly.

They’ve a clear design with tons of white area — making it straightforward on the eyes. In addition they have clear pricing tables, nice buyer case research from enormous manufacturers, a comparability desk, a CTA to trial their enterprise options, a complete FAQ part, and a last name to motion to schedule a demo or learn up on their ROI examine when you want extra convincing.

Moreover the Auth0 instance from earlier than, Vercel is one among (if not my) favourite pricing web page examples on this record.

4. Ghost pricing

Web page constructed with: Customized code

Next up on our record is Ghost. Based in 2013, Ghost is an open-source publishing platform. It’s a CMS utilized by a number of of the purchasers I work with — and it’s a fairly good one too.

What I like about their pricing web page is that it’s a drained mannequin that expenses you based mostly on how a lot what you are promoting grows.

This incentivizes Ghost to create a fantastic product and ensure their clients are profitable. As a result of the extra their clients develop, the extra income Ghost makes via their pricing mannequin.

Their web page additionally provides you choices to toggle between month-to-month and annual plans, so you may see the worth distinction. That is one thing most SaaS corporations do.

As you progress the slider, the worth on every of the plans modifications and you may see the clear worth proposition Ghost is making an attempt to convey.

In addition they have a transparent comparability desk for his or her completely different pricing choices.

Nonetheless, whereas this web page is kind of easy (and easy is nice!) it’s lacking an FAQ part, which may assist them enhance their conversion charges.

Nonetheless, their slider function is a good instance to take a look at you probably have an identical pricing mannequin.

5. Plain pricing

Web page constructed with: Framer

Based in 2020 in London, Plain is a platform created for buyer assist groups. The software helps B2B corporations consolidate their assist channels into one platform to allow them to get a pulse on all of the questions their clients have — from Slack messages to electronic mail assist.

Plain’s pricing web page is apparent (no pun supposed) and easy. It follows a regular SaaS pricing construction and the one factor I like about it’s that they embody precise buyer testimonials that you could learn via.

The opposite cool factor about Plain is that, whereas they’ve a month-to-month and annual cost choice, the web page defaults to the month-to-month plan first. Most SaaS corporations default to the annual plan first to indicate that their pricing isn’t that costly.

However that means of displaying the worth is a bit deceptive as a result of it exhibits the hypothetical month-to-month charge when you pay upfront for your entire yr. Whereas the month-to-month cost plan is a extra correct illustration of what the product initially prices.

So large ups to Plain for not making an attempt to finesse their guests via psychological advertising and marketing techniques.

6. ElevenLabs pricing

Web page constructed with: Customized React code

Should you’ve been maintaining with the craze of AI marketing tools, you’ve most likely heard of ElevenLabs. Based in 2022, ElevenLabs is a SaaS product that has seen insane development in such a brief time period.

Their pricing web page is a bit just like Plain’s in that it has a clear design with a superb quantity of white area. In addition they default to the month-to-month cost plan which is good.

The one factor is that they’ve too many pricing tables which may make the decision-making course of a bit onerous for some guests. As a result of their pricing will increase based mostly on how a lot you utilize it (credit-based) they may have executed with Ghost does and used a slider.

This strategy may simplify the quantity of tables they’ve. They might additionally add a bit extra social proof all through the web page However moreover that, they produce other nice parts like a comparability desk and an FAQ part.

General, whereas there’s a little bit of room for optimization, ElevenLabs does a strong job of conveying their pricing choices.

7. MailerLite pricing

Web page constructed with: Customized code

Next up on our record is MailerLite. Based in 2010, MailerLite is an (*5*) for companies. I included it on this record as a result of it’s one other nice instance of a slider-style pricing construction.

They’re an email marketing tool, so their pricing adjusts based mostly on a buyer’s electronic mail dimension. In addition they do a fantastic job of constructing their pricing straightforward to grasp, although they’ll have numerous completely different pricing SKUs based mostly on the completely different options they’ve.

As you scroll down, in addition they have a comparability desk, but it surely’s hidden at first to not overwhelm the guests — a pleasant contact. In addition they have numerous social proof from software program assessment web sites like G2, with a complete FAQ part.

8. Framer pricing

Web page constructed with: Framer

Based in 2013, Framer was initially an online design software for designers. Through the years, they develop into a full-blown web site builder — competing in opposition to giants like WordPress, Webflow, and Squarespace.

Framer has taken numerous inspiration from Webflow’s pricing mannequin (which we’ll get into within the subsequent instance), which makes the pricing a bit extra advanced than what we’ve seen up to now on this record.

They’ve each Web site plans and Workspace plans, each of which you’ll must host a customized area in your web site.

As a result of they’ve a posh pricing construction, ideally they need to educate their web site guests. A video or extra data explaining their pricing could be a fantastic addition to their present web page.

They do have a strong FAQ part, however I do suppose individuals get confused in the event that they want each plans or what every plan really does. I do know this from my time working at Webflow.

It is a actually advanced pricing mannequin that’s onerous to navigate, so I don’t blame them. Nonetheless, within the subsequent instance, we’ll see how Webflow approaches its web page with an nearly similar pricing mannequin.

9. Webflow pricing

Web page constructed with: Webflow

Based in 2012, Webflow is a visible website-building platform that takes the CMS flexibility of WordPress and combines it with the design flexibility of one thing like Figma or Adobe Photoshop.

I used to be an early worker at Webflow, so I’m going to attempt to not be biased right here. However I like the platform. This whole web site you’re at present on is constructed with Webflow.

However what makes Webflow fascinating, or really advanced for its advertising and marketing workforce, is the pricing construction it has.

You could have each Web site plans and Workspace plans. Your workspace is the place all your web site initiatives are. And every particular person web site inside your workspace has its personal website plan (if you wish to host the web site).

Web site plans can just about be known as Hosting plans and I believe this could make clear numerous the confusion round what a “Web site plan” really is.

However Webflow is aware of it is a advanced pricing construction, so one factor I like is that their pricing web page has a piece to learn up on the variations between every plan. And when you’re nonetheless confused, you may contact their assist workforce to get extra readability.

It is a nice instance of a SaaS pricing web page with a posh pricing mannequin as a result of they provide potential clients sources to assist tackle any confusion — outdoors of an already complete FAQ part.

10. Olvy pricing

Web page constructed with: Framer

Based in 2020, Olvy is a cloud-based suggestions analytics software. It’s basically a software to assist companies handle their (*15*).

Their pricing web page is exclusive in that it’s the primary one on this record that has an enormous CTA to strive the platform at no cost.

As a result of the pricing web page tends to be the best changing web page on a SaaS web site, having an enormous CTA to enroll in free almost definitely capitalizes properly right here.

They emphasize their free plan so much earlier than they even get into their paid pricing tiers. So when you’re a SaaS product with a freemium mannequin, that is positively an instance to realize inspiration from to get guests to initially convert into free sign-ups.

11. Alloy Automation pricing

Web page constructed with: Customized React code

Alloy, also referred to as Alloy Automation, is a platform for constructing and managing SaaS integrations. Based in 2019, they initially began as a platform to assist ecommerce companies automate their workflows. However in the present day, it appears to be like like they’ve pivoted to SaaS corporations as their goal demographic.

I included Alloy right here as a result of they’re the primary pricing web page on our record that doesn’t publicly show their pricing. And whereas I’m not an enormous fan of that, I perceive why some SaaS merchandise do it.

Not exhibiting pricing signifies that the purpose is usually to guide a demo with them. And if the CTA is to guide a demo, chances are high they serve bigger companies and need to come off as enterprise-level software program.

Not publicly exhibiting pricing may deter smaller companies from give the platform a shot. But when your SaaS solely sells on the enterprise degree, and you’ve got a gross sales workforce that closes offers together with your purchasers, this pricing web page is an efficient instance to take a look at.

12. Notion pricing

Web page constructed with: Customized React code + Notion

You’d should be residing beneath a (SaaS) rock when you don’t know what Notion is. At its core, Notion is a productiveness administration platform, and it’s principally free to make use of. However, they do have paid plans for bigger companies that use them (and for individuals who need their AI options).

Notion is a good instance when you’re a SaaS product that’s each B2C and B2B. They do a fantastic job of not overwhelming guests with too many pricing tiers and immediately there’s social proof on the web page exhibiting that many Fortune 500 corporations use their platform.

From a pricing web page construction instance, Notion does every little thing proper. They’ve all the precise parts in place — from comparability tables to social proof and FAQs. Should you want only one pricing web page to get inspiration from it’s this one.

13. SaveDay pricing

Web page constructed with: Webflow

Based in 2013, SaveDay is a data administration platform designed to, you guessed it, save the day.

I embody them on this record as a result of they’ve a really playful pricing web page. So in case your model resonates with the cartoony playful really feel, SaveDay is certainly a web page you need to try.

They do so much proper — clear pricing tiers, a comparability desk, ample social proof and testimonials, and an FAQ part.

14. Spline pricing

(*10*)

Web page constructed with: Customized React code

Based in 2020, Spline is a 3D design software that’s proper in your browser. It’s a fantastic software for individuals trying to construct 3D animations, and even integrate them into their web site.

I like their pricing web page as a result of, although it’s fairly easy and follows the usual pricing web page construction, it does one thing a lot of the pricing pages I see don’t do.

Spline really showcases its product on its pricing web page. And that may make an enormous distinction in conversions. The final component is a screenshot of what the Spline interface appears to be like like once you’re designing. This offers a extra present don’t inform component to their product — one thing many SaaS corporations can study from.

15. Command AI pricing

Web page constructed with: Astro JavaScript framework

Previously often called CommandBar, Command AI is an AI-powered consumer assistant. It helps companies leverage AI of their CX (buyer expertise) efforts. Primarily, it helps you create AI chatbots to assist together with your customer support.

Their pricing web page is very nice as a result of they’ve social proof on the forefront. They spotlight their integrations and buyer testimonials everywhere in the web page and have easy pricing plans.

Nonetheless, as a result of it’s extra of an enterprise software program, they don’t publicly present their pricing.

16. Proof pricing

Web page constructed with: Webflow

Proof is a SaaS product designed to assist web sites showcase social proof of individuals shopping for their services and products.

They’ve a really comparable pricing mannequin that Ghost and MailerLite have — a slider that exhibits value will increase based mostly on a particular web site metric. On this case, pricing scales based mostly on what number of web site guests you could have.

What I like about this web page is that’s hyper-focused on social proof. The web page really has a video to indicate the human facet of Proof and there are greater than sufficient testimonials to persuade you to make use of the software.

17. Gumroad pricing

Web page constructed with: Webflow

Gumroad is a platform that helps creators promote digital merchandise. They’ve probably the most fundamental pricing web page out of any of the SaaS corporations on this record.

They’ve only one pricing mannequin — they cost a flat 10% transaction price in your gross sales. That’s it.

It’s a fantastic mannequin to get individuals to enroll and use their platform since you technically don’t should pay till you become profitable out of your first sale. The disadvantage of this construction is that as creators develop into profitable with the platform, they’ll almost definitely migrate to a distinct software as a result of the 10% price will develop into so much for large creators.

18. Krepling pricing

Web page constructed with: Customized React code

Based in 2020, Krepling is a platform that helps you construct your ecommerce web site stack. Their complete web site feels very premium and elite, and this bleeds into their pricing web page as properly.

The pricing web page design is clear and easy to grasp. Nonetheless, there’s numerous room for enchancment as properly. They might do a greater job of evaluating their plans and providing an FAQ. However from a pure design perspective, it is a cool instance to take a look at.

19. Zapier pricing

Web page constructed with: Customized React code

Based in 2011, Zapier is a no-code tool that permits you to combine all your apps collectively. They’re a fantastic instance of a SaaS web site that’s completely crushing it with natural development — principally writing weblog posts (like this one) that rank excessive in Google.

Much like Webflow, Zapier’s pricing is kind of advanced. It integrates parts of pricing for various product suites, a slider, and a number of pricing tiers.

They do a strong job of making an attempt to speak all of their function add-ons and the web page appeals to completely different purchaser personas.

20. Ahrefs pricing

(*20*)

Web page constructed with: Customized React code

Final, however not least, we now have Ahrefs. Ahrefs is an SEO software designed to assist companies develop their search presence. I take advantage of this software nearly daily.

The factor I like about Ahrefs is that it’s a SaaS product created by entrepreneurs, for entrepreneurs. And simply understanding that, you may already inform their web site goes to observe the entire proper advertising and marketing ideas.

This implies their pricing web page does every little thing proper. Clear pricing tiers, month-to-month and annual pricing plans, a video explainer, comparability tables, CTAs to get began at no cost, non-obligatory add-on options, an FAQ part, and an unimaginable variety of social proof codecs.

I’ve saved a fantastic instance, from an “parts it’s best to have in your pricing web page” standpoint for final. It’s a must to give this one a glance.

Conclusion

Should you made it to the top, I’m endlessly grateful. This text took me some time to put in writing and I did a ton of analysis for it. I additionally integrated my very own expertise working as a SaaS marketer for the previous decade.

Hopefully, by now, what creates a user-friendly SaaS pricing web page. Issues like clear pricing tiers, comparability tables, video explainers, clear CTAs, testimonials, FAQs, and a shocking design all assist drive extra conversions out of your pricing web page.

All of the examples we went over present all of this, so I hope you study one thing and achieve inspiration on your personal pricing web page. Now go and design one thing nice!