Discovery Activity: Generating Creative Ideas with AI

First, write down a list of six general prompts related to your goal. Use an AI tool to help you generate three of these prompts, and come up with the other three yourself.

For example, let’s say I am a fitness trainer, and I currently run group sessions at my home three times a week. I could ask an AI, “Give me some prompts for generating ideas to expand a fitness training business.” Here are the prompts I ended up with:

• “What new services can I offer to my clients?”
• “How can I reduce costs in my current operations?”
• “What partnerships could help my fitness business grow?” (AI-generated)
• “What new markets can I enter?” (AI-generated)
• “How can I improve client satisfaction?” (AI-generated)
• “What are innovative ways to market my fitness programs?”

Next, come up with six challenge modifiers. Use an AI tool to help you generate three of these modifiers and come up with the other three yourself. For example, you could ask an AI, “What are some constraints to consider when generating ideas for a fitness business?” Here are the modifiers I ended up with:

• “Think of ideas that cost less than $30 to implement.”
• “Consider only ideas that can be executed in one week.” (AI-generated)
• “Focus on ideas that involve technology.” (AI-generated)
• “Think of ideas that involve collaboration with another department or industry.”
• “Limit ideas to those that require a customer subscription.”
• “Generate ideas that require no additional resources.” (AI-generated)

Use a physical die or a virtual one to roll. Note the number you get. This step adds an element of chance to your brainstorming, making it more engaging and less predictable.

Look at the prompt corresponding to the number you rolled. For instance, if I rolled a 4, I would focus on the prompt “What new markets can I enter?” Write your prompt down, as it will guide your brainstorming session.

Now, roll the die again to apply a challenge modifier. A modifier adds a specific constraint to your brainstorming to push your creativity further. For example, if I rolled a 2, my constraint would be “Consider only ideas that can be executed in one week.” Write this modifier down.

Now, combine the prompt and the challenge modifier to brainstorm. For example, if my prompt is “What new markets can I enter?” and my modifier is “Consider only ideas that can be executed in one week,” I’ll think about quick-entry markets I could explore within a week. For example:

• Starting an Online Class: Offer virtual fitness classes that clients can join from anywhere using Zoom or Google Meet.

Write down all the ideas that come to mind, no matter how unconventional they may seem.

Now that you have a starting point for your idea, you can try adding some of the other modifiers to build your idea further. These are some ideas I thought of:

• Using modifier 5 (“Limit ideas to those that require a customer subscription.”): Create a subscription-based website where clients can access a library of your recorded workout videos.
• Using modifier 4 (“Think of ideas that involve collaboration with another department or industry.”): Partner with a nutritionist to add a healthy eating section with recipes to your services.

After generating your ideas, pick one and use an AI feasibility tool to test it. Not all ideas generated during brainstorming are feasible. That’s where analyzing feasibility comes in. This step involves evaluating the practicality of each idea, considering factors like cost, time, resources, and potential impact. It helps narrow down the options to those that are not only innovative but also implementable.

To do this, we will use VenturusAi. Follow these steps:

Based on the feedback, adjust your idea to improve its feasibility. This might involve tweaking certain elements to better fit your constraints.